Bubble Gum or Chewing Gum

Bubble gum is a type of chewing gum with a particular flavor that is especially designed for blowing bubbles. 


Inventor of the first bubble gum was Frank Fleer. In the early 1900s, Frank Fleer experimented with a lot of gum ingredients to find perfect bubble gum recipe. His first bubble gum recipes were never sold, because bubble gums were just too sticky!


Fleer Chewing Gum Company in Philadelphia had been searching for years to produce a formula allowed bubbles to be blown that didn't stick. In 1928 Walter Diemer, an accountant for the Fleer gum company, while testing new gum recipes, noticed that mass was less sticky than regular chewing gum, and while testing it he found out that he can create bubbles easily . Walter Diemer accidentally founded best recipes for bubble gum. Diemer brought his discovery to a grocery store to test it. All the gum was sold in a single day!


Diemer's Bubble gum was the first ever commercially sold bubble gum. The Fleer Chewing Gum Company began making bubble gum using Diemer's recipe. The gum was named and marketed as "Dubble Bubble" gum. This gum was different from all the other gums.


Fleer Chewing Gum Company trained people to teach others to blow bubbles using the gum. These “blowing teachers” taught the people how to blow bubbles using the gum. Blowing teachers proved the perfect success for Fleer Company.


When Frank H. Fleer founded bubble gum it was the first times that food coloring used. The only food coloring in the factory was pink. Walter Diemer used this color. That is reason why bubble gum was pink, and ever since then, no one thought to change it. Pink became, and remains, the industry standard.


For many years the Dubble Bubble gum was the only bubble gum on the market.


In 1938, four Shorin brothers started a company in Brooklyn called the Topps Chewing Gum. At the end of Word War II, Topps Company started manufacturing bubble gums. They introduced the Bazooka Bubble Gum named after the musical instrument. The gum had "Bazooka Joe" comic strips on the gum wrapper. In 1952, the Topps Company started replacing their previous gift, with a baseball card. Children were especially interesting in Bazooka Joe baseball cards. The Topps Company decided to make card focusing exclusively on America's pastime.

As the time passed, on the market appeared different bubble gum like BubbleYum, Bubblicious and Hubba Bubba. Those bubble gums were non-stick and had the advent of super-soft.

In the years that followed bubble gum conserved popularity.